2015 LibTech Conference

The future is a visual place. The media is dominated by image-based sharing. Carefully designed ads and brands are constantly bombarding us. Such a visually stimulated world raises important questions about visual literacy but it also asks questions about how libraries are communicating without words. What do our materials and use of images say about us? How are we engaging our communities with intentional graphic design?

This session will begin with basic graphic design principles and apply them to various print and electronic materials with the purpose of effectively communicating messages and engaging with communities. Emphasis will be placed on the practical considerations of the design process, software choices, where to find useful materials for including in designs, and places to be inspired. Attendees will leave with many free resource suggestions and an understanding of how to use design principles to create all kinds of materials from handouts and event posters to infographics and syllabi.