Currently, Minnesota State University, Mankato (MSU) Memorial Library's social media presence is shared by a committee. Members of the committee follow a six-day schedule where each day is assigned to a particular member. That member is responsible for the posts and Tweets of the day that correspond to the day's theme. This lightning talk is designed to highlight a project that was created for use with the library's social media presence to boost student involvement with MSU Memorial Library’s Facebook and Twitter pages. We will also discuss our library’s experience using Facebook ads. Every Fashionable Friday, the library’s social media sites (Facebook and Twitter) featured a photograph of a student with impeccable taste in fashion, along with their name, year, and major. We wanted to see if showcasing a student would boost our Likes and Retweets and ultimately improve our social media presence. In our talk we will present our library's social media process, our Fashionable Friday project, our Facebook ADventure, and evaluate our success rate.
