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Thursday, March 19 • 10:30am - 11:30am
Sharing the Love: Working with the Campus Community to Create Engaging Social Media Content

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Many challenges arise when managing a library's social media presence, though the biggest is often generating engaging and interesting content. At Lawrence University's Mudd Library, we've begun the shift from trying to create content our target audience wants, to asking them to generate it for us. I’ll share how we have been able to work with other campus departments, students, alumni, and faculty to provide concrete examples of what the library can do for our patrons- and how we have been using social media to share these stories. Of course, we don’t ask others to do all of our work, so there will also be discussion of other campaigns, displays, and ideas that we have tried. Attendees will be highly encouraged to share their own social media stories.

avatar for Angela Vanden Elzen

Angela Vanden Elzen

Reference & Web Services Librarian and Assistant Professor, Lawrence University
Angela Vanden Elzen is the Reference & Web Services Librarian at Lawrence University’s Seeley G. Mudd Library. In this role, she manages the library website, co-leads social media initiatives, assists at the reference desk, and does a bunch of other cool stuff such as building an academic makerspace in the library.

Thursday March 19, 2015 10:30am - 11:30am
Neill Hall 226